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The design you want on your lanyard should be based
on sound marketing. We assume here that you are using
the lanyards to convey a message. If not then ignore this
and pick a color that will work for you and go for it.
If you are trying to use them to gain new business or bring
attention to an organization's event or cause then the following
is very relevant.
First determine who you want the message
to be conveyed to!
If it is the person who receives the lanyard
then material choice, colors, text or logo on the lanyard
can be more complex and richer. Why because all of these factors
will be readily apparent to this person. Better quality material
will provide a strong sense of pleasure to the touch. Intricate
colors and details will be appreciated because the viewer
is close up. Here is where fine woven double layered lanyards
using silk would be great. It feels rich to the touch and
very complex designs can be woven into the lanyard. Also go
with good attachments such as stainless steel clips or hooks.
However cheap it is not.
If your plan is to maximize the marketing message
then you have to think differently. Intricate details obvious
to the wearer will not be from 6 feet away and walking past
you. Logos will be impossible to make out and understood in
the brief time the lanyard is in view and the material type
will not be noticeable.
Choose bold colors for the text with solid contrasting lanyard
backgrounds so the text stands out. In our mind there is nothing
worse than getting the colors wrong so the message is lost
in the background. Choose Black on Red or White on Black,
something like that. If your design includes a symbol or logo
make sure the logo complements the message and is not the
message unless the logo is dead simple to understand from
a distance. Yes we know you need to brand your business or
Organization's logo and you spend a ton of money getting done
just the way you want it but they don’t always work
on moving small objects like lanyards.
The font on text needs to be easy to read. Fancy scrolling
text looks cool when your designing it but is impossible to
read on the move. Stay with Arial or Verdana etc.
Attachments ensure the user keeps the lanyard
on because of its’ versatility. No attachments and they
only wear it for the event or at the time of receiving it
and then throw it in the closet. Bolos on the lanyard will
stop it from constantly falling forward annoying the wearer
and breakaway lanyards ensure that the wearer doesn't get
sucked into machinery. An attachment that unclips easily so
whatever is attached to the end can be readily used is a joy.
Don’t go too cheap here though as the lanyard wearer
needs to feel that the object on the end of the lanyard will
not fall off easily.
Think about your requirements before approaching the lanyard
company and be objective about these things plus stick to
the plan like we described above. The outcome will be worth
it.
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